Nothing beats a story well told.
Nike’s early effort to partner with basketball’s Michael Jordan seems an unlikely topic for a fact-based mainstream drama, but in director Ben Affleck’s hands, the result is mesmerizing.
Credit Affleck’s sublime handling of a cast that dazzles in every scene, along with William Goldenberg’s staccato editing and scripter Alex Convery’s sharp, shrewd and thoroughly absorbing script; it positively roars with captivating, Aaron Sorkin-style dialogue that sizzles when delivered by this roster of accomplished scene-stealers.
Who knew sports endorsements could be so fascinating?
Affleck opens with a lightning-quick montage of iconic early 1980s moments, movies, products, TV commercials and cultural touchstones: the perfect way to establish the struggling effort of distant-third Nike to establish itself as a basketball-branded shoe, running dead last behind Converse and Adidas.
The former had Magic Johnson and Larry Bird; the latter had the “cool” factor that made it the shoe kids wanted to wear. Adidas also had its eyes on draft pick Michael Jordan, a hot-prospect guard from the University of North Carolina.
The problem, as former NBA draft pick-turned-Nike exec Howard White (Chris Tucker) explains to colleague and basketball scout Sonny Vaccaro (Matt Damon), is one of image. In a ferociously funny, rat-a-tat lecture delivered in Tucker’s inimitable style, Howard points out that Nike is “known” for making jogging shoes … and no Black kid would be caught dead jogging.
Up to this point — as the story begins — Sonny hasn’t had much success recruiting top players to the Oregon-based company’s basketball division. The situation has become so dire, the board of directors is threatening to shutter the basketball division.
“I told you not to take the company public,” Sonny laments, to friend and Nike founder/CEO Phil Knight (Affleck).
Sonny — who lives and breathes basketball, and has an instinct for talent — can’t get enthusiastic about any of the other draft pick candidates; he’s interested solely in Jordan. But the rising young star has eyes solely for Adidas, and doesn’t even want to hear from Nike. Nor will Jordan’s shark-in-the-waters agent, David Falk (Chris Messina) — despite a respectful professional kinship with Sonny — do anything to facilitate such a meeting.
Sonny shares his frustration with longtime friend and Nike marketing VP Rob Strasser (Jason Bateman), who is sympathetic but similarly stymied. And it must be noted that the dynamic between these four men — Sonny, Phil, Howard and Rob — is strained, as is the atmosphere within Nike’s headquarters.
Even so — even when tempers are so frequently frayed — Affleck and Convery never lose track of the camaraderie, friendship and loyalty that bond these guys.