The recent wave of tech-oriented origin sagas — 2023’s Blackberry and Tetris, and their ancestors, 2015’s Steve Jobs and 2010’s The Social Network — share an obvious characteristic: They’re all about young white guys, often working in a gender-hostile environment far closer to a frat house than a business office.
 |
| Having arrived as Texas' Southern Methodist University with the goal of getting sorority and franternity gals and guys to sign up for their new dating app, Whitney (Lily James, right) and Tisha (Myha'la) wonder where to start. |
All of which makes director Rachel Lee Goldenberg’s Swiped a breath of fresh air, since it giddily traces the rise, fall and rebirth of Whitney Wolfe Herd, who at the age of 31 became the youngest woman to take a company public, and also the youngest self-made billionaire.
(Clever title, just in passing.)
While fresh-out-of-college Whitney Wolfe obviously had some character shortcomings — chiefly naïvete and an overly trusting nature — she was then, and remains now, a rigorously honorable individual who has made a career of Doing The Right Thing, particularly on behalf of women.
Lily James’ performance gives Wolfe just the right blend of intelligence, breathless enthusiasm, sharp entrepreneurial impulses and an impressive ability to think outside the box.
Along with an unfortunate level of vulnerability, and a lamentable willingness to think the best of somebody, long past the point where self-preservation instincts should have kicked in.
But that comes a bit later. Goldenberg’s script, —co-written with Bill Parker and Kim Caramele — begins in 2012, as 22-year-old Wolfe tries to hustle her way into a sponsorship during a gathering of tech entrepreneurs and investors. She catches the attention of Sean Rad (Ben Schnetzer), one of several innovators brainstorming concepts in the Hatch Labs “incubator.”
Impressed by Wolfe’s enthusiasm and innovative suggestions, Rad puts her on his Cardify start-up. That’s just one of many potential projects in the Hatch Labs sandbox, and her attention soon turns to an embryonic dating app thus far known as MatchBox: a name that Rad dislikes. Given that existing dating apps are made for — and mostly used by — fortysomethings or older, Rad wants a catchy name for an alternative aimed at twentysomethings.
During a tempestuous meeting that typifies the mosh pit, dog-eat-dog behavior of her primarily male colleagues, Wolfe suggests Tinder. Delighted by this, Rad makes her the app’s vice president of marketing.
The additional all-important innovation comes from JB (Ian Colletti), who cleverly demonstrates what will become “the swipe.”
