This must be one of the most unusual ideas ever pitched to a Hollywood film studio.
I’d love to have been a bug on the wall during that concept meeting.
And yet, defying expectations — of some silly, frilly bit of toy-themed fluff akin to 1986’s My Little Pony — this film is thoughtful, audaciously subversive, and one of the most insightful indictments of gender stereotypes ever unleashed.
It’s also quite funny.
And pink. Very, very pink.
Director/co-scripter Greta Gerwig — along with writing partner Noah Baumbach — have concocted an immersive “Barbie experience” that playfully honors the iconic Mattel doll’s 64-year legacy, while contrasting her idealized realm with the harsher truths of our real world.
Although such progressive thoughts certainly weren’t contemplated when the first Barbie hit store shelves on March 9, 1959 — your choice of blonde or brunette — Mattel soon employed the doll as a subtle means of girl empowerment. Barbie could be anything: a doctor, lawyer or scientist; tennis champ or ace baseball player; astronaut, Supreme Court justice or even president of the United States.
(Granted, this was primarily marketing savvy; the actual goal was to make money. But if a little idealism rubbed off along the way, so much the better.)
Thus — following a hilarious prologue that lampoons the opening sequence in 1968’s 2001: A Space Odyssey — we meet pert, perky “Stereotypical Barbie” (Margot Robbie), as she wakens to enjoy another in an impossibly long line of perfect days.
Identically perfect days.
She rises, greets the Barbies in adjacent dream houses, showers beneath invisible water, enjoys breakfast while drinking invisible milk, and opens her magic wardrobe to get her outfit for the day: a bit of spin, and poof, it’s on her body. Sarah Greenwood’s production design is as amazing and colorfully inventive as Jacqueline Durran’s costumes. (Who knew pink came in so many shades?)
Since Barbie’s dream house has no stairs, and is open at the front, she merely steps off the edge and floats to the ground below. (Newton’s laws don’t exist in Barbie Land, nor does wind, gravity or anything else that might interfere with this realm’s pink perfection.)





